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Chrysler Debuts All-New 300 at Los Angeles Auto Show

 
Touted as the culmination of six decades of ingenuity, the all-new 2015 Chrysler 300 made its first public appearance at the Los Angeles Auto Show. Chrysler Group identified both the 1955 and 2005 models as having provided the roots for this new redesigned sedan.

Boasting the brand's trademark style and sophistication, the all-new 300 is expected to take Chrysler Group to the next level, blending iconic design proportions, inspired materials and world-class craftsmanship. In addition to offering more than 80 available safety and security features, the 2015 Chrysler 300 delivers best-in-class 31 MPG Hwy and several class-exclusive innovations, including a state-of-the-art TorqueFlite eight-speed transmission.

"Our new 2015 Chrysler 300 builds on its 60-year legacy of delivering world-class performance, elegance, sophistication, technology and craftsmanship - a combination that can only be found in our big, bold and proudly American rear-wheel-drive sedan," said Al Gardner, President and CEO - Chrysler Brand. "Beyond its head-turning iconic proportions and even more commanding Chrysler front-end and grille, our new 300 is designed to reward hard-working individuals by delivering class-exclusive technologies, premium appointments and levels of quality of sedans costing thousands more."

This latest version of the Chrysler 300 will be expected to build upon a 48 percent sales increase that the model has experienced over the last four years. Competing with premium segment luxury imports that might come with higher price tags, the all-new Chrysler 300 must stand apart from the crowd. Chrysler believes that world-class engineering, quality and technology will help their 2015 model thrive.

This is also likely to be the last redesign of the Chrysler 300 until after 2018, at the earliest, according to a five-year plan unveiled by Chrysler Group back in May. Production is slated to begin in the fourth quarter of 2014 at the Brampton Assembly Plant in Canada.

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