Chrysler Partners with Google Maps for Interactive Factory Tour

In a collaborative effort with Google Maps, Chrysler has launched an interactive website allowing visitors the chance to see how the all-new 2015 Chrysler 200 is built, from start to finish. The virtual tour takes place at Chrysler's Sterling Heights Assembly Plant, which was set to close in 2009 before Chrysler decided to renovate the plan with an investment of over $1 billion.

"Just as we pioneered a completely new Chrysler 200, we are pioneering a new way for consumers to research a vehicle. The Factory Tour is an opportunity for us to prove to consumers that the all-new 2015 Chrysler 200 is not one ever built before. It's 'all-new' in every aspect, and will challenge consumer perceptions in the mid-size segment," said Olivier Francois, Chief Marketing Officer, Chrysler Group LLC. "I personally wish everyone could visit the plant to walk through and experience the fascinating process live. But since we can't bring people to the plant, we've worked with Google to openly bring the plant to the people, so they can themselves experience how these processes drive precision, reliability and deliver an exceptional and truly all-new Chrysler 200."

Overhauled with the latest state-of-the-art manufacturing tools, the Sterling Heights Assembly Plant is 5 million square feet and considered to be integral in the production of the 2015 Chrysler 200. The interactive tour consists of 12 unique videos, each one guiding the viewer through a different aspect of the vehicle assembly. The website also offers visitors the choice of navigating the tour on their own, allowing them to inspect all areas of the plant.

This immersive online tour delivers unprecedented access to the vehicle assembly process, and is intended to showcase the quality craftsmanship that Chrysler is known for, leaving a last impression.

To experience the virtual tour for yourself, check it out here: //