Jeep Approaches 1 Million Vehicles Sold in 2014


Chrysler Group LLC CEO Sergio Marchionne set an ambitious goal of selling 1 million vehicles across the globe in 2014, and according to sales projections, Jeep is on track to clear that mark by year's end.

Marchionne first expressed his desire to reach the 1 million mark in January, during a press conference at the 2014 North American International Auto Show in Detroit, Michigan.

Through the month of September, Jeep has sold over 747,000 vehicles, an improvement over last year's 731,565. The 2013 total was an all-time global sales record, and this latest jump in sales marks the fifth consecutive year in which Jeep has experienced an increase in both national and global sales.

If Jeep is able to reach the 1 million threshold by the end of 2014, it would represent a 37 percent increase for the brand from the previous year's sales.

Automotive analysts view the goal as attainable for Jeep, but the key will be sustaining the brand's current momentum. According to Marchionne, all Jeeps models are experiencing an upturn in sales, a sign that the brand is attracting new customers on top of their faithful customer base.

Sales were up 45 percent in the United States at the end of September. The Cherokee and Renegade, in particular, are expected to be integral in helping Jeep reach that 1 million mark as we approach the year's end. The arrival of the all-new 2015 Renegade near the end of 2014 is positioned to help Jeep end the year on a high note and also create momentum going into next year.

The largest market for Jeep, outside of the United States, is China, and their growth in that market has played a pivotal role in bolstering their global power and influence. To meet increasing demand overseas, Jeep has announced localized production of three Jeep models for China in late 2015.